Honkarakenne Oyj’s Board of Directors has made a decision on the company’s new strategy. The aim of the strategy, which will be in force until the end of 2024, is to strengthen Honkarakenne Oyj’s position as Finland’s largest exporter of wooden buildings. With the new export-driven strategy, the company is seeking to increase its net sales in the new strategy period with a focus on profitability. The profitability targets are driven by process efficiency, while significantly enhancing both the customer and employee experience.
The following are Honkarakenne’s strategic objectives for the 2022–2024 period:
- Increasing exports by focusing on and allocating resources to selected markets.
- Increased profitability through further enhancing the customer and employee experience.
- A responsible leader focused on health and the future.
To implement the strategy, the company has prepared a plan covering all of its key operations. The progress and implementation of the strategy is monitored by the Board of Directors and the Executive Group, including the steering and project groups that operate under its control.
Honkarakenne manufactures high-quality, healthy and ecological detached houses, holiday homes and public buildings using Finnish solid wood.
