Gino Lévesque will succeed Louis Brassard as of March 1, 2025.

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Tafisa Canada appoints Gino Lévesque as new CEO

Tafisa Canada appoints Gino Lévesque as new CEO

Image: Depositphotos

The Board of Directors of Tafisa Canada announces the appointment of Gino Lévesque as the company’s future Chief Executive Officer.

Mr. Lévesque joined the organization on January 20, 2025. He will succeed Louis Brassard as of March 1, 2025. Mr. Brassard will work closely with Mr. Lévesque to ensure a smooth transfer of responsibilities and transition. Mr. Brassard, who has served as Chief Executive Officer since 2003, will subsequently act as Special Advisor and member of the Board of Directors. He will work primarily on special projects for the company.

Image: Gino Lévesque / Tafisa Canada

Mr. Lévesque graduated as an Automation Engineer from ÉTS Montréal. He holds an MBA in Production and Operations Management and is a graduate of the General Management Program at Harvard Business School. 

He has 35 years of experience in manufacturing environments such as the pulp and paper industry, steel, aluminum and mining sectors, where he has held senior management positions. Since 2019, he has been Senior Vice-President, Containerboard and Packaging, within the Kruger Packaging group, where he is responsible for sales and operations for all sites.

Tafisa, a subsidiary of Sonae Capital Industrials, part of the Efanor group of companies, owns and operates one of the largest particleboard and TFL manufacturing plants in North America. Inaugurated in 1992 and located in the Lac-Mégantic region of Quebec, Tafisa employs nearly 400 people.