Roland Auer, a seasoned industry expert with over 30 years at Schattdecor, will be appointed Chief Marketing Officer (CMO) of the EGGER Group on May 1, 2025. Auer, who most recently served as CEO of Schattdecor, will bring his extensive experience in international customer relations and strategic partnerships to his new role at EGGER, the company announced in a press release on February 20, 2025.
As CMO, Auer will oversee global marketing and product management, reporting directly to Michael Egger Jr., Chief Sales Officer of the EGGER Group. His primary focus will be aligning EGGER’s global marketing strategies with evolving customer needs.
