Metsä Tissue and Amerplast to introduce first circular economy tissue packaging

Amerplast and Metsä Tissue’s Serla brand are partnering to introduce the first Circular Economy Tissue Packaging, as the company says in the press release received by Lesprom Network.

Amerplast’s ESSI Kiertokääre is a circular economy packaging concept that utilizes recycled plastic from industrial sources and post-consumer recycled plastic packaging separately collected from Finnish households. According to Amerplast research the use of recycled raw materials decreases the environmental effects of packaging and also the need for virgin raw materials.

Serla’s Green Pack packaging unique is a combination of both the ESSI Kiertokääre concept and biobased Green PE polyethylene. Green PE is produced using ethanol, a by-product in sugar production. It contains no fossil raw materials and can be recycled in existing recycling streams. Sugar cane is a 100% renewable and carbon dioxide depleting resource. It removes up to 2.15 metric tons of CO2 from the atmosphere for each ton produced, from cradle to the supplier Braskem’s gate (source: LCA study by E4tech & LCA Works). After use, the Green Pack packaging is fully recyclable through existing recycling streams as raw material for new tissue packaging.