Sappi Dissolving Pulp has partnered with Birla Cellulose to provide a forest-to-garment traceability solution for brand owners.
Through this collaborative partnership, Sappi Verve - the world market leader in dissolving pulp - continues to strengthen its sustainability credentials within the textile industry. Providing a brand-owner traceability solution has been made possible with the use of Birla’s pioneering ‘Green Track’ blockchain technology, coupled with Sappi’s comprehensive database on wood origin for its dissolving pulp operations in South Africa and the USA.
Traceable and transparent supply chains are key to providing brand owners and consumers with the assurance and confidence that their products originate from sustainable and renewable sources of wood, free from deforestation, where biodiversity is promoted and where customary, traditional and civil rights of people are upheld.
Mukul Agrawal, Chief Sustainability Officer of Birla Cellulose said, “Expanding the capability of the GreenTrackTM platform and collaborating with Sappi to provide traceability of the sustainably managed forests from where the wood was sourced, will help sustainability-focused consumers, brand owners and retailers to make more informed buying decisions.”
