Nobia has signed an agreement to acquire Superfront, a Sweden-based direct-to-consumer business that designs and sells kitchen and storage such as frontals, handles and legs. Superfront will be consolidated in the Central Europe region from mid-January 2022.
Superfront's 2021 net sales amounted to approximately SEK 65 million with a double-digit operating margin. Products are sold almost entirely online across Europe.
“By acquiring Superfront, we are strengthening our digital marketing and online sales capabilities across Europe and will gain further access to the attractive market for circular design within the kitchen and storage market. Renowned for its design with a strong emphasis on sustainability and contributing with solid financials, Superfront will be a good addition to the Nobia portfolio of strong brands,” says Jon Sintorn, President and CEO of Nobia.
Nobia develops and sells kitchen solutions through a number of strong brands in Europe.
