GreenFirst Forest Products Inc. appoints Joel Fournier as its new CEO. Mr. Fournier will be taking over operations from Interim CEO Paul Rivett, who will continue to serve as Executive Chair of the Board of Directors.
Mr. Fournier is a seasoned executive with over two decades of hands-on experience in lumber mills in both Eastern and Western Canada.
He began his career at JD Irving as a co-op student and steadily rose up the ranks to become Director, Lumber Mill Optimization and New Product Development. Mr. Fournier is well-known for his expertise in manufacturing, quality control and process improvement, with a track record of achieving operational excellence and driving growth through strategic business approaches and employee engagement.
Mr. Fournier also has a strong background in the entire forest products value chain, including finance, sales and strategy. Before joining GreenFirst, he served as the Vice President, Coastal Operations at Western Forest Products, a forestry company in British Columbia. Prior to that, he held the position of Chief Operating Officer at Sinclair Group Forest Products, also in British Columbia.
Mr. Fournier will be a hands-on leader in Company's lumber mill operations and has committed to be based out of GreenFirst’s offices in Timmins, Ontario.
GreenFirst Forest Products is a forest-first business, focused on sustainable forest management and lumber production.
