Partners Group, a leading global private markets firm, has agreed to acquire Velvet CARE, one of the leading European manufacturers of hygiene paper products, from Abris Capital Partners. Completion of the transaction is subject to customary regulatory approvals.
Headquartered in Klucze, Poland, Velvet CARE is one of the largest independent manufacturers of branded and private-label hygiene paper products, including toilet paper, paper towels, paper tissues, and moist toilet paper, in Central and Eastern Europe. Velvet CARE is a vertically integrated manufacturer currently operating two production sites that cover the full process of hygiene paper production. Finished branded and private-label products are sold to supermarkets, discounters, wholesalers, and other retailers. The Company has 850 employees and generated Euro 277 million in revenues in 2022, with its largest markets including Poland, the Czech Republic, and Germany.
Partners Group will work with management to build on the Company's strong position and drive growth. Key value creation initiatives will include expanding international reach; broadening the product portfolio with a focus on high-growth categories; and making targeted acquisitions.
Velvet CARE was established in 2013 but its origins date to 1897. The Company received B Corp Certification, the globally recognized accreditation for businesses that demonstrate the highest standards of social and environmental performance, transparency, and accountability, in 2023.
