Hardwoods Distribution Inc. has completed its re-branding of the Company from Hardwoods Distribution Inc. to ADENTRA Inc. The name change was formally approved at a special meeting of shareholders held on December 2, 2022. ADENTRA has launched its new website as well as its new logo and social media accounts.
"We are very excited to launch our new brand and corporate identity," expressed Rob Brown, President and CEO of ADENTRA. "We have significantly transformed our business over the past several years as we organically expanded our product offering and added quality businesses through our acquisition strategy. Our company today delivers a one-stop customer buying experience with access to a diversified mix of specialty products used in the finishing stages of construction projects. We have created a North American wide distribution capability and broadened our customer channel participation to include industrial fabricators, professional building products dealers, and home centers."
Deriving from the Spanish word 'dentro' meaning 'within', ADENTRA represents the Company's modern identity as a world class distributor of architectural products used to create beautiful spaces where we live, work and play. The logo's icon consists of shapes and colors representing natural earth elements, while the configuration of its shapes reflects on the diverse areas of the business that were forged together, over time, into one cohesive entity.
ADENTRA is one of North America's largest distributors of architectural products to fabricators, home centers and professional dealers servicing the new residential, repair and remodel, and commercial construction end markets.
